hey hey new news
This blog has gotten a little bit dusty and cobwebby, hasn’t it? I’m about to hop back on the wagon. Look for new posts, new design work from me (or stuff I just haven’t posted yet!), AND:
A new little experiment, starting tomorrow! For a head start, follow TypograTweets on Twitter and Tumblr.
Updates on me: This summer I graduated (at last!) from the University of Georgia with my BFA in Graphic Design. Now I’m on the lookout for job opportunities and new ideas. Recently I polished up a portfolio site of my work. Check it out if you get the chance.
Thanks for sticking around!
Exit Project Ideas
This semester is my last (!!) in the graphic design program at UGA. Over the next three months I’ll be working on a final project to be presented at an Exit Show in May. So in addition to my normal posting, I’ll be documenting my progress here. It’ll help me explore my ideas, and hopefully you’ll find it interesting!
I’d love any feedback you care to give throughout the process! Here are some of my early ideas.
1. Internet radio/smart phone app concept
- Internet radio - bringing good radio back in the 21st century
- Shows, podcasts
- Appealing to nostalgia, sense of what a radio station used to be/ should be like - shows; personalities; a wide variety of current, thoughtfully selected music and content
- Streams live via the Internet (like other radio stations’ live stream) or a smart phone App to listen on the go (like Pandora, Spotify)
- Specialty shows/content able to be downloaded and listened to later (like podcasts)
- Special content on website like in-studio performances, interviews, exclusive tracks
- iPhone app
- Flash video (incorporate one I did in Gilleland’s class?)
- Posters with featured artists
2. Acne.org “The Regimen” acne care line redesign
- Currently consists of a website (acne.org) that details an effective “Regimen” for acne discovered by an average guy
- Site sells products needed for the Regimen, but also tells you what store-bought products (Neutrogena, Olay, etc) you would need to achieve the same results without ordering his products online
- Idea is to create a branding and marketing campaign for his products to be carried in stores
- Nature of the campaign would be humorous, frank, up-front, honest, simple, to-the-point - these are all elements of his approach and would be conveyed through the design
- Pamphlets illustrating Regimen instructions
- Stop motion commercial
- Posters (designed as aisle-end signs or mall display signs)
- Web page design
- Lush is a brand of hand-made cosmetics and bath products using fresh ingredients
- Their packaging already has a distinctive look, but their logo is bland and unsuited to the company’s image
- Another missing element is advertising - I have seen almost none
- Idea is to overhaul logo and create a marketing campaign to propel the brand towards becoming more well-known
- New logo
- Stop motion commercial - vegetables, ingredients, highlighting freshness, handmade-ness
- Packaging - existing black pots with new labels, altered to include new logo
- Ballet/dance studio in Cherokee County offering classes for ages 3-adult
- Idea is to create a new cohesive look for the studio’s promotional materials
- Series of 4 posters - pre schoolers, grade school, high school, adult - showing how school caters to all ages and skill levels
- Logo redesign, website redesign, informative promotional brochure, website
- New logo
- Set of 4 posters
- Brochure, business cards
- Web page design
5. Vegan/vegetarian restaurant - branding/environmental design
- Concept: Fun environment - inviting and unintimidating
- Makes vegan eating appealing and accessible to all
- Casual atmosphere - styled with Noodles and Company, Chipotle in mind (order at counter, pay at register, food brought to table)
- Vegan versions of popular foods - non-fussy, fresh dishes - not too expensive
- Environmental elements - signage, wall features, color scheme
- Takeout boxes
- Gifts for special occasions - “gift baskets” aimed towards a younger, hipper crowd
- Wine bottles or beer cans with messages for different occasions - funny/tongue-in-cheek
- Wine to celebrate a new job, new house, birthday, engagement, break-up, divorce, quitting a bad job - to cheer you up during a hard time - or “just because”
- Packaging - labels, typographic elements, display
- Web page design
- Commercial/flash video
Sorry guys, I need a minute:
We’re doing this project for Environmental Design where we’re supposed to make sculptural pieces that resemble a letter of the alphabet (T, in my case), somewhat inspired by Fletcher Benton’s sculptures (as above). Through this process, it has come to my attention that I AM HORRIBLE AT THIS. I have had 20 minute staring contests with the letter T. I’d like to say I’ve slaved over exhausting every option, but the problem is I can’t seem to even THINK of the options. Where other people dove in and started chopping up paper and “having fun with it” (god I hate the phrase “have fun with it”), I just stared and then clumsily cut out a few Ts to stick together. Then I stared at what I had done and thought, well, that’s stupid, I suck at this. Then I stared at everything some more.
I’m not sure what it is about 3D that makes my brain screech to a halt. Maybe I’m truly not good at it; maybe my design-brain just doesn’t extend into the third dimension, and there’s nothing I can do about it. That’s what I’ve managed to convince myself, in any case.
But it’s possible, I suppose, that I actually CAN do this — it’s just the fact that I have decided I can’t that’s hindering me. Logic-brain chooses option two, catastrophizing-crazy-brain chooses option number one.
What’s most distressing about this whole thing is the idea that I’m the kind of person who throws her hands up and backs away from a challenge. I don’t think I am that kind of person when it comes to design, but apparently I have my limits, and that’s not good.
It makes me wonder how much generalized “creative block” originates in lack of self-confidence. A whole lot, I think. We want to attribute it to some mysterious curtain that falls between us and our creativity, something out of our control. Either that or it’s a lack of “inspiration,” which we can blame on the world — Inspire me, world! Why are you so boring! But obviously, the real source is within.
Creative types and designers, how do you get over these kinds of hurdles?
My roommate’s impression of me.
During the 2 hour drive to my parents’ house this weekend, in the absence of anything good to listen to on the radio, I went through a full spectrum of emotions regarding my future/design career/talent or lack thereof/possibilities of success/possibilities of failure, culminating in forcefully hitting the steering wheel and yelling at myself, “I’M GONNA BE GOOD AT THIS” and “MY PORTFOLIO IS GONNA LOOK SLICK AS SHIT.”
…I mean that’s normal, right?
I’m so pleased people are diggin’ the bunny video! It makes me want to make more! Perhaps this is a “to be continued…”
Anyway, it’s on Vimeo now! Hurray, getting with the year 2011 and stuff!
And just so this post isn’t just me talking about me, here’s your “Erik Spiekermann, LOL” Quote of the day:
"I’ve never woken up with a typeface coming on, like some people…(gasps) ‘I’ve gotta do this!’ and they have to, you know, go to their easel, these amazing brushstrokes…(shrugs) I don’t have that urge. I wake up, I usually want to go back to sleep."
He gets me, y’all.