heyhey

Exit Project Ideas

This semester is my last (!!) in the graphic design program at UGA. Over the next three months I’ll be working on a final project to be presented at an Exit Show in May. So in addition to my normal posting, I’ll be documenting my progress here. It’ll help me explore my ideas, and hopefully you’ll find it interesting!

I’d love any feedback you care to give throughout the process! Here are some of my early ideas. 

1. Internet radio/smart phone app concept

• Internet radio - bringing good radio back in the 21st century
• Shows, podcasts 
• Appealing to nostalgia, sense of what a radio station used to be/ should be like - shows; personalities; a wide variety of current, thoughtfully selected music and content
• Streams live via the Internet (like other radio stations’ live stream) or a smart phone App to listen on the go (like Pandora, Spotify)
• Specialty shows/content able to be downloaded and listened to later (like podcasts)
• Special content on website like in-studio performances, interviews, exclusive tracks

      Elements:

• iPhone app
• Website
• Flash video (incorporate one I did in Gilleland’s class?)
• Posters with featured artists

2. Acne.org “The Regimen” acne care line redesign

• Packaging
• Pamphlets illustrating Regimen instructions
• Stop motion commercial 
• Posters (designed as aisle-end signs or mall display signs)
• Web page design

• Lush is a brand of hand-made cosmetics and bath products using fresh ingredients
• Their packaging already has a distinctive look, but their logo is bland and unsuited to the company’s image
• Another missing element is advertising - I have seen almost none

• Idea is to overhaul logo and create a marketing campaign to propel the brand towards becoming more well-known 

• New logo
• Stop motion commercial - vegetables, ingredients, highlighting freshness, handmade-ness
• Packaging - existing black pots with new labels, altered to include new logo
• Posters

• Ballet/dance studio in Cherokee County offering classes for ages 3-adult
• Idea is to create a new cohesive look for the studio’s promotional materials
• Series of 4 posters - pre schoolers, grade school, high school, adult - showing how school caters to all ages and skill levels
• Logo redesign, website redesign, informative promotional brochure, website

     Elements:

• New logo
• Set of 4 posters
• Brochure, business cards
• Web page design

5. Vegan/vegetarian restaurant - branding/environmental design

• Concept: Fun environment - inviting and unintimidating 
• Makes vegan eating appealing and accessible to all
• Casual atmosphere - styled with Noodles and Company, Chipotle in mind (order at counter, pay at register, food brought to table)
• Vegan versions of popular foods - non-fussy, fresh dishes - not too expensive

     Elements:

• Logo
• Environmental elements - signage, wall features, color scheme
• Menu
• Takeout boxes

• Gifts for special occasions - “gift baskets” aimed towards a younger, hipper crowd 
• Wine bottles or beer cans with messages for different occasions - funny/tongue-in-cheek 
• Wine to celebrate a new job, new house, birthday, engagement, break-up, divorce, quitting a bad job - to cheer you up during a hard time - or “just because” 

     Elements:

• Packaging - labels, typographic elements, display
• Posters
• Web page design
• Commercial/flash video